Are we doing the right thing?

In their writing, they reflect on their own work, and they’re skeptical about what they’re doing often times. They’re also very skeptical and question the world around them. And that’s something that I think that we can do a lot more as designers, and I know it is not an easy thing to do, because a lot of our practice is to serve commercial goals and purposes. Under that kind of condition it’s not that easy to say, “Okay. Are we doing the right thing? Or are we doing good design right now?”

Natasha Jen on Design Thinking Is B.S.