Week-links 5: Jun 9 – 13, 2014

White-label product

A white-label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.

Source: http://en.wikipedia.org/wiki/White-label_product

If clients say, “We want this widget white-labeled,” theme it, rebrand it, they mean.