Category: Research and Validation

  • Sometimes You Forgo the Data

    Sometimes you forgo the data, and make a gut call due to the nature of the problem and the macro goal you’d like to reach. And believe me, though it sounds like a ludicrous situation, time-sensitive problems crop up all the time in product development! Chris Lee

  • Conducting a UI Review

    A UI Review is a testing methodology conducted by a designer (UI/UX/Front-end) on web products prior to Usability Testing. The first aspect to be reviewed is visual design and the second is usability. This is conducted primarily to ensure that the obvious negative findings in a Usability Testing are lessened. Consider this scenario: a working…