[ntt_rl_unsplash href=”HH4WBGNyltc” photographer=”Jaredd Craig”]To start with, the very abundance of digital data exacerbates the most fundamental constraint on information commerce—the limits of human comprehension.
The Information Economy
[ntt_rl_unsplash href=”Ps4SxKM15g4″ photographer=”Simon Hurry”]Software costs nothing to copy, but someone still has to create it. The costs of development may approach zero as copies approach infinity, but there is still a very-non-zero amount of time and capital needed for activation energy.
Software scarcity
[ntt_rl_unsplash href=”Njq3Nz6-5rQ” photographer=”Daniel Abadia”]When you communicate on mass media, whether it’s a 30 second spot on prime-time TV, a press ad in a National newspaper, or a 6 sheet in a city centre, you will reach a large number of those who are in your target market. But you will also reach a large number of those who are not.
The errors of efficiency
[ntt_rl_unsplash href=”iPum7Ket2jo” photographer=”Matt Palmer”]Very often, this new behavior involves breaking the rules. Then, a winning strategy for founders is to build products that make these new models more accessible to a wider audience.
The Ownership Economy: Crypto & The Next Frontier of Consumer Software
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